Whatever form of business organisation has been finally decided, naming the business is an essential task for every export. The name and style should be soft, attractive, short and meaningful. Simple and attractive name indicating the nature of business is ideal. The office should be located preferably in a commercial complex, in clean and workable surroundings. The letter head should be simple and superb providing information concerning H.Q., branches, E-mail address, telephone number, fax number, banker’s name and address etc. Pick up a beautiful trade name and logo, which reinforces your organization’s name and image. Open a current account in the name of the organisation in whose name you intend to export. It is advisable to open the account with a Bank, which is authorised to deal in Foreign Exchange.
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