Market Know-how:

             If a person cannot easily export his goods, may be he can sell his know-how.  Alternatively, a person can concentrate on supplying goods and materials to other persons who already have an export trade.  Or he can concentrate on making what are termed ‘own brand’ products, much demanded by buyers in overseas markets which have the manufacturing know-how or facilities.  Following four points are to be kept in mind for export: 

Marketing  in Overseas Market is Tough and Competitive: 

            Selling goods and rendering services are honourable professions and to be an expert seller is an honourable calling.In the present competitive scenario in the overseas market, no one is willing to buy.  Everyone is to be convinced about your offer  as the competition today ensures that the buyer always has a choice of suppliers.

Timely Deliveries:

             People entering export for the first time must be determined to deliver the goods in time whatever may be hurdles in his way; whether there are dock strikes, go-slows, and so on which occur almost everywhere in the world. Fast and efficient delivery is a key to successful export business.

Goods must be Properly Serviced: 

            Goods are purchased and services are acquired not only because the product and service are right but for effective survival in the present day market, one has to provide effective service in delivering the goods and services at their destinations and also during the whole business transactions. Service must rank high by international standards, and must stand up to the service provided by any competitors in the world.

Communication

            Communication internal and external must be far-reaching and speedy.  Good communication is vital in export.  Failure to reply promptly to letters stands in the way of successful export business. Proper and timely response is the essence of export communication.

            For a profitable venture, a person must know in considerable detail how he costs his products and services, and what charges to apply at all stages.  He must be aware of country risks,  fluctuations in exchange rates and interest charges, and allow for them in its costings.  He must know in advance as to at what level prices can be fixed, lowered, or credit extended, but without trading at a loss. He must tell and explain  about his products and services  and their merits.  The overseas buyers today frequently judge companies , their products and services about  what is said about them.